Sorry, Zuck
the importance of getting offline to find inspiration • essellesse talks 30 minutes of social media a day, not watching instagram stories, & journaling • lzy luxury

Happy Friday!

This week has completely flown by.

Anyways, after we came back, as mentioned here, i was just stress free. It was freeing almost.

& when I have those feelings, I find myself at my most inspired. When I’m stressed I start to tune things out and throw my head in the sand like an ostrich.

Whether it’s related to cooking, or images, or an online brand as a whole – when I’m inspired, things are easy breezy lazy luxury & when I’m stressed is when I’m the most uninspired.

I see it first with cooking really. I can usually spot it when I’m ordering more take out than usual or cooking feels like a chore vs the insane pleasure it normally gives me.

When we got home from our Calistoga cloud, I’m not going to lie: I was a little nervous.

I was scared that we’d go from zero stress to hyper speed. When I got home that weekend, I decided to get ahead of it.

If you follow me on instagram, you may have noticed I’ve been FAR less active on it. & it’s true.

I’ve mentioned it ad nauseum here but it’s a platform I don’t believe in. SO- I got to thinking about it Carrie Bradshaw style: if I’m so against it, why am I continuing to feed the beast?

This may sound crazy but one thing I’ve started doing on instagram is that I don’t watch stories.

Yup – I don’t watch anyone’s stories.

Actually, that’s not true. I watch maybe five (?) people’s stories. Basically I watch Erik’s, & then four other people I admire and would like to follow in their footsteps. Kind of like a mentor?


retro, geyser-fed mineral pool at indian springs, california in calistoga - napa valley • essellesse lazy luxury
{ I don’t think I’ll ever get over the lighting at Indian Springs! loved the retro vibe to this pool }

I talk about energy often here. Even in person, I constantly quote Newton’s law of energy and how it cannot be created or destroyed, only transferred.

If I sit and watch other people’s stories of them living their life, I’m transferring that energy away from myself & honestly? I feel more depleted after {it’s so draining to me as an introvert tbh}. Basically, I’m watching other people live life instead of me living mine.

SO? I stopped. Cold turkey. & I don’t miss it.

Instead? I transfer that energy and get offline. I’ve been doing a LOT of behind the scenes work on a huge project that has taken a lot of blood, sweat, & tears. Nothing of it has been public & honestly? A lot of it is offline.

It’s business planning, strategizing, organizing, brand identity, honing in on my craft, honing in on myself, & not just finding ways to improve, but really working on improving.

entrance to the adults pool at Indian Springs Resort, Calistoga • essellesse napa valley lazy luxury
{ adults only • Indian Springs actually reminded me a lot of Palm Springs! }

It’s energy I used to give to others on social media that I’m now circulating within myself.

Basically, I have everyone except literally 5 people muted and if I do feel the need to catch up on others? Then I have to go through, type their name, and watch their stories.

It was tough the first day, but I promise, it gets easier and easier and when you are so wrapped up in building something of your own, you don’t miss the noise of it all online. Today, I don’t miss it at all.

I should also mention, it’s in my personality to be able to give something up cold turkey for improvement and move on to the next with no emotions involved.

Here’s something else: I find the more I spend online consuming other people’s content, it influences my content, my inspiration and the way I think. By stepping away & quite literally pulling the plug, it has made my unique ideas bigger & stronger.

This may sound insane what I’m about to say but I feel like the past week was the most productive I’ve ever had in the past five years.

So what do I do instead of being online?


I journal constantly. In fact on my desk, I have 4 (!) journals on it.

One is my to do list with tasks I must accomplish that i mentioned here. It’s advice I read from The Skinny Confidential and it’s something that has changed my life. I write 6 tasks I need to accomplish. This journal has my 5 goals listed on the front page with smaller goals to accomplish each of the five. The idea of this journal isn’t just my goals & ideas but instead what execution I am taking. I also have other pages in that journal such as notes when they come to me like web design notes, html codes, & my weekly content posts so I know what’s being talked about when. Everything is numbered and indexed in the front like a table of contents. This journal also has something that I call a “brand macro” that I’ll talk about another day. This is basically my “action journal”.

My 2nd journal is straight up my content journal. Basically, whenever I think of blog/brand content or inspiration, I write it down. I also take this journal with me everywhere. By everywhere, I mean in my purse to wherever I may be headed but I also take it everywhere I go in my apartment. Whenever an idea/inspiration hits, I write it down. It also has all my recipe notes & other documentation: think trends I’m noticing, shows I’m watching, things I need to tune up with SEO, vibes from places in SF, photo shoot ideas / set lists, random inspo, etc. This is my “ideas” journal.

My 3rd journal is 100% presets! I am about to launch my own lazy luxury presets which I am SO excited for. You can sign up for all updates here but in this journal, I keep notes on my inspirations for presets. There is a LOT of thought that goes into it that I write down. Including watching 80s, 90s, 2000s movies / shows and making notes over the highlights, contrast, shadows, colouring, etc. Whenever I’m watching something on tv at home, this journal comes with me.

Finally, I have my bullet journal that I talked about here. This is the center of it all. This basically is my planner that I create myself and I take everything from the others and play tetris and make my content calendar.

Another thing I’ve started {also as a recc from TSC} was morning pages. This is a private journal that I write in every single AM when I wake up. Basically, three pages of whatever is on your mind. Lauryn covers it in much better detail here but this has been a game changer. It plots out everything in my head that I want to accomplish that day, what is stressing me out, what I am grateful for, what happened that day, etc. This has started my days with clarity & kind of feels like “inbox zero” when I’m done {which is such a good feeling}

But wait, I’m not done!

So I take the tasks in the first journal and calendar them & colour code. It helps me with an estimate on time and I can dedicate my entire focus on it.

A few other things: I also plot 1-2 hours a day for Japanese and 30 mins a day for social media. That’s it.

{ don't forget to look up and smell the roses :) }
{ don’t forget to look up and smell the roses }

The journaling may sound like a lot but it takes about 30 mins in the morning & on Sundays I plot the week ahead.

It’s been something that has helped me SO MUCH that I had to share it here.

Also, some food for thought: Kim Kardashian recently stated she spends only 30 minutes on social media a day.

Instead, she’s building and feeding her business.

SO- that’s my weekend inspo for you!

& TGIFF! No big plans here per usu. Erik & I went to the store yesterday so we are fullllly stocked because I am so hyper, mad scientist inspired that all I want to do is cook, cook, cook!

Have a great weekend! What are your tips for finding inspiration? Would love to hear them!

Happy Friday,


~* these are the journals I use! these for my goals & content journal {comes in a pack of two}; these for my bullet journal & presets journal {such a well made journal & almost always has one day shipping}; & these for my morning pages {it comes in a set of 5 and I also use them for Japanese!} *~

~* as far as pens, I LOVE GELLY ROLLS! Such a fun throwback- I got the whole set last year for my birthday and use it constantly *~

~* need more inspo? this playlist keeps my productivity going & completely not distracting *~

~* more on my bullet journal here *~

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~* edited with the “A Very Fine Chardonnay” preset – coming soon! get on the list here *~

Leave a Comment


  1. 2.6.20

    I think it is so important and amazing that you are focusing your engird on yourself. You go! Thanks for sharing this weeks inspiration.

    • 2.6.20

      Thanks so much, Kristie! It’s been a serious game changer! LMK if you have any productivity tips too <3

  2. 2.6.20
    Lauren Desanzo said:

    this is great! I need to start doing this more often and not getting so caught up online with what everyone else is doing. Thanks for sharing!

    • 2.6.20

      Thanks Lauren! It’s seriously so easy to get caught up online these days but the clarity away from it is so addicting!

  3. 2.6.20
    Amie Rome Bartley said:

    Thanks for sharing! It is definitely important to get offline now and then and focus on the present and yourself!

  4. 2.6.20

    I love this! I’ve done a social media detox before and it’s so freeing 🙂

  5. 2.6.20

    I wrote a post on this topic on Saturday and I was soo surprised, when I saw yours, connected with the exact same issue of people addicted to their phones! I think that’s terrifying, how much time we waste being online, watching others having fun (or others pretending having fun hahah) by the time we don’t really care about the way we spend our time. And you’re completely right – offline the magic happens! Great ideas for journals!
    Kisses ❤️
    Mona Bednarska