Let’s Talk Blogging & Working Full Time.

Happy Monday!

How was your weekend? My swellling is down & you can see my jawline finally! We spent all day Saturday in wine country, in fact we even joined a new winery! The hotels were a little too expensive for a random 24 hours out so we were back in San Francisco Saturday night, took all day Sunday to fully relax & recover, and I am finishing up  Devil in The White City. SUCH a great read, I can’t recommend it enough!

Anyways, today I am back to work, back into the office, back to the grind.

I don’t talk much about my full time job – more on that in my first tip below – but like many bloggers, I work full-time and I blog full-time. It definitely is a balancing act.

More & more bloggers I meet, the more I realize many do the same.

Also, as much as I love to blog, I LOVE my full time gig. So- I do both and so it’s a major balancing act. It takes full on discipline & motivation.

Don’t get me wrong, some nights when I get home from the office, there’s nothing more I’d rather do than open a bottle of wine, binge on some old Sex & the City {current apple tv obsession – it gets even better as I get older}, & veg out and do nothing but that just can’t happen or it affects the blog negatively.

I wanted to go through my top tips on how to balance both & would LOVE to hear from you and how you do it.

Note: I do understand that everyone has different work environments & commitments. I am speaking as a full-time blogger with a job in a semi-flexible work environment with a serious boyfriend & no children. This is what works for me & my schedule.

Now, without further ado-

My tips on balancing your full time job with your full time blog!

ONE }: I strongly believe in the separation of blog and work.

Basically, I keep both completely separate from each other. On my blog, I very rarely mention my work & at work, I don’t work on my blog. Easy as that. By doing that, it keeps things completely segregated & in turn keeps me sharp at both. I personally do NOT believe in multi-tasking. Sure, more things get done, but I find the quality is lacking. Instead, I’d rather focus on the task of hand & then move on. Basically, I know every single Monday – Friday from 9 – 5 give or take, it is dedicated to my job and anything afterwards – especially weekends – are dedicated to the blog.

That said, this may sound hypocritical under this tip but when you take a break at work, whether it’s lunch or a quick five minutes or a coffee break, use that to your advantage. After all, that’s what breaks are for. Send a tweet, edit a post, pin something, tweak some SEO – you get it. Trust me, a little here & a little there all adds up very quickly! & worst case, last resort?! Take your phone into the bathroom with you. 🙂

TWO }: Are you a morning or night person? Work around that.

If you are a morning person, set your alarm clock for one or two hours earlier. If you are a night person, go to bed an hour or two later. Dedicating those hours really help me knock out work for the blog before it’s time to focus on my job. I can get a TON done in that uninterrupted time.

This can include anything from editing photos, copy for a blog post, working on SEO, fixing any bugs, e-mailing chloedigital, social media planning & posting, calendar planning, sometimes even shooting pictures in the morning.

THREE }: If applicable, take advantage of your commute to work.

I take the bus to work everyday so it guarantees me about 30 minutes of uninterrupted time. If you are driving, obviously you can’t do this but you can brainstorm blog content, etc. Basically, I dedicate this time to Instagram. More times than not, I am making and saving drafts of photos or editing in VSCO or Priime. I try to get at least 1-2 photos in my saved queue so even if I have to post it at a certain time during my 9-5, it takes less than a minute. Also, on that note…

FOUR }: Pre-Scheduling is your best friend!

I’m talking blog posts, instagram photos, & other social media promo’s. I try to get as many of my posts done and “scheduled” for release. This allows WordPress {or whatever you use}, to publish the completed post at a certain time. Basicaly, I get Monday & Wednesday’s post done on Sunday and queue them up appropriately – Friday’s post being an exception because I always do that on Thursday night to keep things at “real” time.

The “Save Draft” feature on instagram is a MAJOR time saver. Even if I don’t have a caption yet, I’ll get the post ready to go, with all the tagged accounts & hashtags. Queuing these really shaves time off instagram & makes it a breeze.

FIVE }: Prioritize & sacrifice accordingly.

I am not as social as I was when I was in my 20’s, so this isn’t a hard one for me. However, five years ago, this would of been tough for me – when you are working full time, you will have to sacrifice outside of your job to work on your blog or business. Whether that’s happy hour, a night out, or sometimes even dinner with Erik. The blog, & it’s future, takes priority, simple as that.

That said, be sure to know when you need to put the blog on pause for your social life – important birthdays, milestones, anniversaries, celebrating a friend’s new job, or supporting a friend after a break up. Whatever the reason, be sure to be there for your friends, family, & other people that matter.

SIX }: Take photos constantly!

This may seem like a silly tip, but it’s been a lifesaver when things are really crazy at work. I take pictures CONSTANTLY- especially over the weekend. This allows me to have a nice dossier of instagram content to work on during my commute. One of my biggest content blocks can be instagram. There are some days where just nothing is worth photographing… & that’s okay!

By having an archive of photos, there’s always something to post at any given moment. I scroll through my photos consantly and any that stand out, I put it in my favourites {the heart button on the iphone}. As I’m looking for insta-content, that’s the folder I ALWAYS use!

SEVEN }: Find out what posting schedule works for you & stick to it.

I remember when I first started, I was posting every.single.day. Granted, I was very excited for the blog and all I wanted to do was have content content content! Well… it goes without saying but it burnt me out reaaaal fast. I started posting once a week, but that was a little too little for my liking. I found my sweet spot at Monday – Wednesday – Friday. I find it’s doable without being stressful.

Figure out what works for your schedule & stick to it! Remember, consistency is very important so your readers know when they can expect new content from you. By not being consistent, you can lose & annoy loyal readers.

EIGHT }: Don’t compare yourself to other bloggers

Keep the blinders on! Do not get distracted by other bloggers, what they are doing & how they are doing it… especially those who do not work full-time in addition to their blog. I’ve fallen victim to this a few times. I’ve mentioned to never compare your beginning to someone else’s middle.

It is very easy to see another blogger who has the luxury of being 100% dedicated to their blog 24/7 and feel inadequate. But remember, it likely took him or her years to get to where they are. If anything, see them as inspiration.

Also, there are so, so, so, SO many bloggers who are also working and blogging full time. It kind of creates a community & support system because we all just get it.

NINE }: Ask a colleague for help!

Okay so- you walk into work in a killer outfit & fleeky make-up & hair that is just begging to be on the ‘gram. Ask a colleague you are cool  with to coffee on you & have them snap your photo real quick! This takes only a handful of minutes and even though you are at work, you have some content ready to post. Plus, who’s going to decline free coffee?!

I am fortunate to work close to my boyfriend’s office {who takes photos of me for the blog} so if I’m ever having a particularly on point day, we meet for coffee or lunch and spend a few extra minutes shooting some pics…. or go outside solo and work that selfie! Some of those you can see here, here, here, here – All of these were during a super quick coffee break! 😉

TEN }: Know when to step away.

At the end of the day, it’s all a balancing act. When one side is too heavy, it effects the other side. If you feel overworked, take some time off. I did this BRB post when work was getting busy, my health wasn’t in good shape {still working on that btw}, & feeling pulled in so many directions.

Life will get in the way & that’s okay – c’est la vie!

Remember, your readers are human too, so by being honest with them and letting them know you are taking a quick break, I promise they will be there with open arms when you get back… because they care & empathize! Remember, vulnerability is sexy 🙂

Well, that’s all she wrote! Time to hit the week on the right foot. Now what say you? If you’re a blogger with a full time job, I’d love to know your tips.

Again, everyone has such different schedules & lives so I would love to know how you do it.

Also, if anything, it’s kind of comforting to know how many of us are in the same boat together. Though times do get really busy & stressful, I wouldn’t trade it for anything. Meeting and connecting with other bloggers and learning about their lives and hearing their stories seriously makes blogging so rewarding.

Happy Monday! Hope your coffee is hot & strong!

x Shannon

PS – Samantha & Miranda are mos def my favourite SATC girls! I will say, Miranda is def underrated – right?! But Samantha can never fail to literally make me LOL!


  • #capsulewardrobe still going strong 🐩 it’s been fun to rewear and restyle all the same items and create a “uniform” - {especially since we have a shopping ban in full effect!} 💕 #slsootd #depop #christiandior #lookdujour #lazyluxury
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  • i miss the heatwave bc we haven’t had any sunsets or golden hour since 🌇 also lots of new posts on www.essellesse.com up if you’re bored 📀 #slssf #sanfrancsico
  • in honor of finishing gossip girl for the 294736275th time, here’s the $14 swimsuit I bought inspired by Serena on the episode where they all break into the pool, anyone know what I’m talking about lol xoxo🖤 #gossipgirl #serenavanderwoodsen #outfitdujour
  • last week at @tildenhotel Tuesdays celebrating local sf artists {next one is August 6th!} 💘 this wall was 3D! #slssf #sanfrancisco #california #depop #unionsquare

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