a new approach to what i wear

Oy! I don’t know about you but today is the Mondayest Tuesday ever. However, I’ve been excited for this post for quite some time.

It’s no secret I shop a lot {a lot a lot a lotttttttt} at Brandy Melville.

It’s my favourite store to stock up on basics, knits, & sweats… not to mention, it’s a quick hop, skip & a jump away from my apartment.

I’ve noticed lately I’ve been getting a ton of graphics from there too. Like this shirt here & here – I love it because, well, it’s a shark holding a beer and I love the bar full of fish {& joke that the tall bartender is actually Erik} but if you google the place… it’s fake.

That said, it sure makes for a cute photo!

About a year ago, Erik & I went to Jenner to revisit Timber Cove after it’s renovation. While in Jenner, we popped by the Jenner Inn for a drink since it’s one of my fave bars there and I bought a sweatshirt on my way out. See me in it here & here.

Well- that sweatshirt slowly became one of my favourite things in my closet. It was a fun memory with Erik at that bar in one of my favourite places & fits perfectly… not to mention the seal is adorable!

In fact, I told Erik that this was something you would 100% see at Brandy.

As we roadtripped back to San Francisco, we stopped by some of the most random but fun places in Bodega Bay – including a super cute Salt Water Taffy place called Patrick’s. Everywhere, I got a shirt.

I realized I was buying things so similar to what I was already buying but now everything had a special memory or place tied to it.

I told Erik that that will be my new MO for this year, style wise.

It’s been a fun way to truly personalize items & even better? With each wash, it gets softer & softer & lends the vintage “lived in” feel & look.

So from travel, to restaurants, to concerts, to the random moments – if they’re selling something to wear, I’m buying it!

Here, I’m wearing the long sleeved tee from Jenner Inn with pants from the Reformation {sold out – similar}, Pixie jacket from i.am.gia {cannot recc this jacket ENOUGH – in fact, it merits it’s own post so I’ll do that soon. do note it runs HUGE so size down, I’m wearing XS}, sunglasses from Spitfire {sold out – similar}, & brand new Superga’s – not pictured but I’m obsessed with them!

It may not be haute couture, but it’s a fun way to wear your memories!

Wellllll that’s all I got for today. Let me know your thoughts on this! It’s def a different approach to what is in my closet, but I’ve been loving it lately & even better to support the places that bring Erik & I so much joy!

Okay talk soon!!

PS – these pics were taken after I got my hair cut – I hope you like the length, I am in LOVE with the result!

xx Shannon

Leave a Comment


  1. 1.16.18
    Alice said:

    This is an amazing idea!

  2. 1.16.18
    Jessica Burke said:

    so fun! That fuzzy coat is so perfect! http://www.welllayered.com

  3. 1.16.18
    Tia Johnson said:

    Yes. I love when my clothes are nicely worn in due to multiple washes. I lovvvve the coat, btw. 🙂

  4. 1.17.18
    Ben said:

    Hello Shannon,

    you have a style 🙂 Great post and great pictures

  5. 1.17.18
    Ann said:

    First of all I love the coat, second of all I also experience that one when you keep buying things that it’s almost the same with what you already have. I’m also guilty with that. Memories are good to keep though.


  6. 1.17.18
    Kayla said:

    I totally agree! When a piece reminds you of a special memory it just makes it so much better. Also, I LOVE your coat!!

    xo Kayla

  7. 1.17.18
    Jen Pilchak said:

    Items picked up that hold a special meaning are the best!!
    Jen from http://www.StyleinShape.com

  8. 1.18.18

    I do love your bear coats, these are such a cute trend! xx


  9. 1.22.18
    Dafrastar said:

    I love this approach. I have the same one with work swag. I travel a fair amount for work, and every time I go into a new office, I try to get local swag. When I wear it back in the US, it makes me feel super special.
    Love your earrings btw- I know, random.

  10. 1.23.18
    Ira said:

    Great ideas dear!


  11. 1.26.18
    Deal Man said:

    You look gorgeous! Love this clothes.